![]() While companies can track online purchases easily, they're less adept at tracking in-store purchases at local groceries or convenience stores, Berk says.What they're saying: The app is a "next-generation computer vision and product intelligence engine that enhances all aspects of receipt understanding, product identification and app performance," per the company. He declined to comment on the amount of money invested. Why it matters: While consumer packaged goods companies can track online purchases easily, they're less adept at tracking in-store purchases with no unifying standard for what retailers put on a receipt.ĭetails: Berk says the update was a two-year project, code-named Theia (the Greek Titan goddess of sight), involving roughly 100 people across multiple teams. The next-generation tech is designed to better decipher printed receipts, the company's group president of product and technology David Berk tells Axios. ![]() Fetch is unveiling updated receipt-scanning technology for its rewards app Tuesday. ![]()
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